Category: Sismai Vazquez

Sismai Vazquez Details How COVID-19 Has Influenced Consulting

Sismai Vazquez

The COVID-19 health crisis has indubitably had a profound impact on multiple sectors, with consulting being no exception. Sismai Vazquez has remained attuned to the trends that serve to define her industry, and she notes that there are a wide range of changes spurred by the pandemic that influence consultants, their clients, and the way in which they traverse the consulting sector to see results. Here, Sismai Vazquez includes a few ways that COVID-19 continues to influence consulting.

One way that COVID-19 continues to have an influence on consulting is the way in which business’s tighter budgets impacts their consulting choices. Cost cutting has proven to be critical for many businesses that are not performing extraordinarily well in the current climate, and companies are continuing to search for ways that they can stretch their dollars without sacrificing quality work. Consulting can be notoriously pricey, Sismai Vazquez notes, and this is especially the case when it comes to more established firms with reputations that precede them. Sismai Vazquez recognizes that some companies are realizing amidst the pandemic that not all professional services need to cost an arm and a leg to see successful results and, therefore, many are looking into partnerships with smaller firms and independent consultants to avoid high markups. This realization can be great news for quality service providers operating at a small to mid-range level. Of course, this comes with the caveat that independent consultants and boutique firms may face strong competition from their peers to secure clients that are currently shopping.

Another way in which COVID-19 is impacting the consulting space is that the landscape is placing a strong emphasis on specialization to ensure that businesses stay on track. Larger consulting firms can come with connections and prestige, but Sismai Vazquez acknowledges that some may offer only general experience that may or may not be fully applicable to one’s current needs. As such, firms of all sizes are looking for ways to market their specializations and benefits that they can offer companies. Meanwhile, businesses are sourcing consultants that specialize in areas that are of interest to them. Sismai Vazquez believes that there are several potential reasons for this shift in the consulting sector, with one being that companies that have survived this long may be intimately aware of their business’s strengths and weaknesses. While businesses were once hiring consultants to assist with issues that they could not quite put their finger on themselves, companies are now very cognizant of what they want a consultant to provide- and that there is not the time to coach and onboard firms not attuned to their needs.

Sismai Vazquez acknowledges that remote work is not new, especially for consultants and other professionals that regularly utilize digital tools. Still, it is certainly a novel experience that many individuals across industries are working from home at the same time. The shift to working remotely of course has many touted benefits including that completing work from home can do wonders for keeping consultants safe as they advise clients. On the other hand, the shift necessitates that consultants remain mindful of what they have at their disposal and keep up with the pace of what was expected of them inside offices. As such, Sismai Vazquez notes that consultants in the current landscape need to be ensure that they are doing all that they can to facilitate functional relationships with their clients. Utilizing communication channels to check in with clientele, keeping a pulse on their trajectory, and offering streamlined advice pertinent to the realities of the company can be more difficult online vs in-person, however it is very important to give these facets the attention they need.

Sismai Vazquez Discusses Marketing Tips Every Professional Service Can Utilize

Sismai Vazquez

As a business consultant, Sismai Vazquez assists businesses in just about every industry to grow their brand and establish a profitable, sustainable company. Sismai Vazquez credits her ability to work with businesses in every industry to her wholistic understanding of the fundamental elements that all companies must utilize to run a successful operation. This is certainly the case when it comes to marketing tactics, which can be make or break as a professional service tries to find their footing in their respective sector. Here, Sismai Vazquez will discuss marketing tips that she believes could be useful for those that offer professional service.

The first marketing tactic that should be utilized by every professional service to grow their success is niche marketing research. Sismai Vazquez believes specialization impacts everything from the audiences that should be targeted to the messages that should be created, with all these facets having a profound impact on the trajectory of a business. Every business should understand a piece of the marketplace better than anyone else in their industry for several reasons. For example, understanding a piece of the marketplace that competitors do not is an immense selling point for anyone offering a professional service.

Once a specialized skillset and target audience are identified it is time to let the world know about it. Sismai Roman Vazquez recommends showing off expertise through blog posts, articles, and other pieces of quickly digestible content that can be easily read and shared. Blogs not only have search engine marketing benefits but can become a known source of pivotal information in the industry. When a blog can establish itself as destination reading, it can create a reason for the target audience to connect with a business, whether it be monthly, weekly, or daily. Not only will this bring a dedicated audience on your platform, but it will likely bring business with it as well.  Also, a well-established blog can give authors a chance to spread their wings and contribute content on other sites. Experts who start to publish content on other reputable websites will quickly grow their brand’s visibility. From there, authors can make connections, partnerships, and clients while meaningfully contributing to the zeitgeist of their space.

The next marketing tactic that Sismai Vazquez points out can help a professional service in any industry is a lead-generating page. Sometimes, a potential client does not want to get bogged down searching through an entire website to locate the page that is pertinent to the services they require. Sometimes, it is better to lead them directly down the sales funnel to a page that is specifically designed to capture lead information that can be turned into sales later down the road. For the business, this is convenient as well as it provides lead information that can be easily utilized for connection purposes that lead to sale.  Of course, there is nothing greater than generating organic traffic online, so standard search engine practices should be utilized in addition to lead-generating pages for best results.

Finally, the ability to go out and build real connections with prospects is what Sismai has staked her reputation on as a consultant on time and time again. The importance of face to face interaction in the consulting space is clear- people enjoy doing business with people that they can see and hear to come to important conclusions for their business. Of course, Sismai Vazquez realizes that face to face is not the only way to foster successful communication with clients. If facetime cannot be acquired, it is important to lean on technology to supplement the relationship. Webinars, online videos, and video communication provide the closest thing to face-to-face interaction and can be extremely helpful for establishing a rapport that could form into a strong professional relationship. While there is no better way to form a bond with a potential partner or prospect than meeting them face-to-face, consultants are realizing the importance of extending their efforts to digital channels. This is especially the case in the landscape of the COVID-19 health crisis where many more consultants are working remotely rather than in-office for the time being. Whatever methods used, taking the time to build bonds can lead to a long and rewarding business relationship.