As a business consultant, Sismai Vazquez assists businesses in just about every industry to grow their brand and establish a profitable, sustainable company. Sismai Vazquez credits her ability to work with businesses in every industry to the fundamental elements that all companies must utilize to run a successful operation. This is certainly the case when it comes to marketing tactics, which will be discussed today.
The first marketing tactic that should be utilized by every professional service is niche marketing research. Sismai Vazquez believes specialization impacts everything from the audiences that should be targeted to the messages that should be created. Every business should understand a piece of the marketplace better than anyone else in their industry.
Once a specialized skillset and target audience are identified it’s time to let the world know about it. Sismai Roman Vazquez recommends showing off expertise through blog posts and articles. Blogs not only have search engine marketing benefits but can become a known source of pivotal information in the industry. When a blog can establish itself as destination reading, it can create a reason for the target audience to connect with a business, whether it be monthly, weekly, or daily. Also, a well-established blog can give authors a chance to spread their wings and contribute content on other sites. Experts who start to publish content on other reputable websites will quickly grow their brand’s visibility
The next marketing tactic that Sismai Vazquez points out can help a professional service in any industry is a lead-generating page. Sometimes, a potential client doesn’t want to get bogged down searching through an entire website. Sometimes, it’s better to lead them directly down the sales funnel to a page that is specifically designed to capture lead information that can be turned into sales. Of course, there’s nothing greater than generating organic traffic online, so standard search engine practices should be utilized as well.
Finally, the ability to go out and build real connections with prospects is what Sismai has staked her reputation on as a consultant on time and time again. If facetime can’t be acquired, it’s important to lean on technology. Webinars and other online videos provide the closest thing to face-to-face interaction. There’s no better way to form a bond with a potential partner or prospect than meeting them face-to-face. Taking the time to build bonds can lead to a long and rewarding business relationship.